Brand Identity for Vesca.
VESCA is a plant company that home delivers. Since the name is Russian for strawberries, I did their brand identity with a nod to Russian folk art. I added in a small detailed line to the “E” to suggest a potted plant & a ring above the “A” to suggest a hanging plant.
I designed a pattern, colors, fonts, and business cards to carry the branding identity across social media, email campaigns & print.
A print catalog was designed, in order to help people pick what kind of plants are best for their home.
Designed tags for the plant’s care instructions.